The Story Of The Blue Chip

The seed was planted in the workshop ‘Winning Together’ during my Pepsico period. We had to grab as many coloured chips as we could from a large table. Guess what? 30 seconds later we learned that the blue chip was worth 1000 points, ten times as much as all the other ones.

This was the first time I really experienced that an initial stepping back, reflecting and asking questions will ultimately bring you better results. That was the moment I decided to become a Growth Accelerator. To unlock the Growth Potential of myself, other professionals, teams and their customers.

I still keep this blue chip with me, reminding me how to become more effective.

I am looking forward to find out how we can unlock your growth potential. Let’s have a cup of coffee together. You can also download the Better Sales Scan to find out where you can find your growth potential.

Download Better Sales Scan

What we do?

We offer effective and practical coaching and training programmes for commercial
professionals, mainly in the Fast Moving Consumer Business.

We believe that a clear vision, an inspiration mission, a positive mind-set and
excellent skills are the main drivers for long-term, successful business
relationships. In order to build trust as a fundament for future growth. We can
support you to develop yourself, your team and your business.  To unlock your
growth potential


Always tailor made. Based on your needs.

Create a top sport mentality

Employees with a top sporting mentality, who are mentally resilient, and offer an optimum performance. But how do you get them to this point? This is easier and less time-consuming than you might think.

The coaching of your employees often consists of brief moments. “Do you have a minute?” The training programme One Minute Coaching will give you, as a manager, the opportunity to get more out of these moments.

As a manager, you want your team to get the best out of itself. You want to motivate and inspire without conducting endless conversations. The One Minute Coaching training programme will give you the opportunity to get more out of yourself and your team. How?

By influencing the mental mood of an employee ‘one minute at a time’. We train in short sessions of three hours at the most, with one following the other in regular succession. We train both managers and team members. We also use One-Minute-Coach ambassadors who are additionally trained to further develop the resilience and top sporting mentality of the organisation.

Build strong relationships

Gain a deep insight into yourself, your colleagues and your customers. Uncover meaning in preferences and behaviour. Learn to adapt and connect with others to create strong and effective relationships to grow your business.

Insights Discovery is ideal if you want to:

  • Understand your unique personality
  • Develop your interpersonal skills
  • improve your communication
  • create better personal and professional relationships

We provide your own Insights Discovery Profile and we facilitate workshops for you and your (sales) team. During a 4-hour workshop we help you to understand the outcome of the profile in relation to your colleagues or/and your customers.

We offer additional skill workshops to learn and to practice how to work on your behavioural skills in order to build these strong and durable relationships.

Become a high performing team

A huge challenge for many team leaders. How to motivate my team? How to organise a team session that is informative, inspiring and fun at the same time?

As Confucius once said:

I hear and I forget
I see and I remember
I do and I understand.

We believe you learn the best from your own experiences.

So tell us your goal, your dos, don’ts (not too many please) and your budget, and we will plan, organise and facilitate your Better Team Experience.

Using methods such as One Minute Coaching and Insights Team Discovery on the one hand, and going outside for boxing, rowing, storytelling, aikido, ‘horse as mirror’ or ‘dinner in the dark’ on the other hand. So they can put it into practice immediately. Always at special and inspiring locations.

Better deals
Maximise results with sustainable impact

Practice shows the outcome of most negotiations is often strongly influenced by emotions. The fear of losing is usually key in decision-making. This is understandable given that both parties have to continue to work with one another after the negotiation. So this makes negotiations with your customers a great deal more challenging than ‘transactional’ negotiations. Standard negotiating skills are not sufficient to survive at this level.

Our programmes focus on the four core competences of negotiating with retailers:

  • Preparation – What do you want to achieve?
  • Negotiating skills – What tactics can you use?
  • Communication skills – how to create a constructive climate. How do you take control?
  • Mind-set – What is your attitude? Fear of losing? Or fully convinced of your added value?

Download our Better Deal Scan and find out if you are ready to maximize your result with a sustainable impact.




In 2012 we set up AccountManagementFMCG. A Learning & Development organisation focused on commercial professionals in the FMCG Market.

More than 100 participants from over 40 large FMCG Companies such as Kraft Heinz, L’Oreal, Vrumona, GlaxoSmithKline, Beiersdorf and many others, attended one of our programmes.

  • Are you a sales leader who wants to grow your team and your business?
  • Are you an account manager who wants to learn more about the basic skills of effective account management?
  • Are you a more experienced account manager, who wants to take their customer towards 2020?
  • Are you a trade marketeer who want to create Impact?


Give us a call or send us an e-mail to participate in one of our programmes. We can also provide your in-company programmes.


Read Our Brochures

Why do customers work with us?

We work for many global FMCG companies who realise that personal development is crucial to grow their business in the long term.

Their main reasons for working with us? We are very experienced and dedicated professionals with a relevant background in the Fast Moving Consumer Business. We understand the participants and we know the market dynamics. We love people and are able to inspire them with new insights and to develop new skills. We also embrace fun and light-heartedness in our programmes.

If you require references, we will be happy to put you touch with our contacts from Heineken, Danone, Beiersdorf, Iglo, GlaxoSmithKline, Verkade, Nestle and many others.

Team of professionals





The Better Sales Company
Woudenbergseweg 41
3711 AA Austerlitz
The Netherlands



+31 (0)6 51 19 44 33





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